How Athletes Can Attract Attention from Brands on Social Media and Drive Successful NIL Partnerships (Panel Discussion)

Athletes with a consistent social media presence, engaged audience, and high-quality content attract the attention of brands. Join us for a panel of athletes, business owners, and sports marketing professionals as we talk about the commitment required for success NIL influencer partnerships. 

Panelists: 

Ryan Henington - Wildcat NIL, Former K-State Football Player
Ryan Hayter - Founder/President at Hayter Industries, LLC - Public relations, digital communications and storytelling, representing clients in the adventure, tech, lifestyle and design communities
Area business owners with NIL contracts
K-State athletes with NIL contracts

Moderator:

Andrew Smith - Professor of Practice, A.Q. Miller School of Media and Communication, News Director for KKSU-TV Channel 8, Emmy award winning journalist who has traveled the country as a sports broadcaster

Presented by: K-State College of Business and the A.Q. Miller School of Media and Communication

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