Primary Research: The Key to Unlocking the Voice of Your Customer

Join us on Friday, February 23 as part the Case Western Reserve University Entrepreneurship Skills Lab Series for a workshop on how to complete primary research with William Tavel (MGT '18, CWR '17), CEO and founder at Cassandra Consulting Company.

William Tavel is the Founder and CEO of Cassandra Consulting Group, a bespoke health and development finance advisory and impact management consulting firm. Primary research is so much more than simple surveys or in-depth interviews. It is an entire field of research that helps inform and validate business decisions from the very early stages of ideation, all the way though to strategic large scale business operations. Understanding the different types of primary research, how to use them, and then how to interpret and integrate your findings into a practical strategy is a key skill budding entreprenuers must develop. Come learn about all the ins and outs of talking with stakeholders as you start your business.

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CWRU Entrepreneurship hosts discussions and workshops from highly-accomplished industry professionals to speak with current students and alumni who are interested in topics within the entrepreneurial ecosystem. Participating guests are encouraged to arrive prepared with questions and topics for discussion.

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