Fri, Sep 22, 2023

12 PM – 1:30 PM EDT (GMT-4)

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Floor 2 Presentation Area, Sears think[box]

11201 Cedar Ave, Cleveland, OH 44106, United States

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Are you struggling to articulate what your business/idea offers and why customers should care?

Join us on Friday, September 22, at noon as part of the Case Western Reserve University Entrepreneurship Skills Lab Series for a workshop on how to write a value proposition with Carla Macklin, founder at Direct-Rec.

Crafting a unique and compelling value proposition is key to attracting and retaining customers. In this event, Carla will share her expertise on what makes a great value proposition, how to align it with your target market, and how to communicate it effectively.

This event is a must-attend for entrepreneurs, the entrepreneurial-curious student, business owners, and anyone who wants to improve their marketing messaging. Don't miss out on this opportunity to learn from Carla's wealth of knowledge and experience!

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CWRU Entrepreneurship hosts discussions from highly-accomplished industry professionals to speak with current students and alumni who are interested in topics within the entrepreneurial ecosystem. Participating guests are encouraged to arrive prepared with questions and topics for discussion.

Speaker Bio:

Carla Macklin is the founder of Direct-Rec, a tool to help caregiving professionals share their vast knowledge and product recommendations with their patients. She is also co-founder of CrabLine Robotics, LLC with Case School of Engineering professor and former Veale Faculty Fellow Kathryn Daltorio.

Where

Floor 2 Presentation Area, Sears think[box]

11201 Cedar Ave, Cleveland, OH 44106, United States

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CWRU Entrepreneurship | Website | View More Events
Co-hosted with: Explore

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